{"id":2739,"date":"2013-12-12T11:00:48","date_gmt":"2013-12-12T10:00:48","guid":{"rendered":"https:\/\/recruit2.com\/nl\/?p=2739"},"modified":"2024-12-09T12:47:44","modified_gmt":"2024-12-09T11:47:44","slug":"personal-branding","status":"publish","type":"post","link":"https:\/\/recruit2.com\/nl\/pers-en-publicaties\/personal-branding\/","title":{"rendered":"Personal branding: zo verkoop je jezelf in 9 stappen"},"content":{"rendered":"

\"\"Intermediair.nl publiceert tweewekelijks een artikel waarin een expertpanel van recruiters en headhunters gevraagd worden naar hun mening over een bepaald onderwerp.\u00a0Het onderwerp van deze aflevering gaat over Personal Branding. Hoe pak je dat aan?<\/strong><\/p>\n

De 9 belangrijkste tips van experts:<\/p>\n

    \n
  1. Laat weten wat jou uniek maakt<\/li>\n
  2. Onderzoek welk beeld je nu maakt<\/li>\n
  3. Doe zelfonderzoek<\/li>\n
  4. Maak keuzes<\/li>\n
  5. Bouw aan je goede naam<\/li>\n
  6. Wees niet fake<\/li>\n
  7. Wees consequent in je uitingen<\/li>\n
  8. Laat zien dat je een mens bent<\/li>\n
  9. Personal branding doe je altijd<\/li>\n<\/ol>\n

    Personal Branding om nieuw werk te vinden*<\/h2>\n

    Personal branding is een begrip dat steeds meer vaste grond vindt in Ne\u00adderland. Personal branding betekent dat je stilstaat bij welk \u2018beeld\u2019 jij op\u00adroept als anderen jou zien en daarna aan jou denken. Een beeld dat jou uniek en herkenbaar maakt en dat jou onderscheidt van anderen. Dit be\u00adtekent dat je nadenkt over je priv\u00e9- en zakelijke doelen in het leven en er\u00adbij stilstaat of en hoe je dit communiceert op bijvoorbeeld Facebook, op Twitter en ook op LinkedIn.<\/p>\n

    Personal branding begint dus met zelfkennis en het doen van zelfonder\u00adzoek. Wat is je passie? En waar heb je een hekel aan? Een zelfanalyse kan hierbij helpen. Het gaat erom een sterk \u2018persoonlijk\u2019 beeld te bouwen dat ervoor zorgt dat je geassocieerd wordt met de juiste dingen die je dich\u00adter bij je doelstellingen brengen, bijvoorbeeld nieuw werk. Het moet vol\u00adstrekt duidelijk zijn wie je bent en waar je voor staat. En je zult welover\u00adwogen moeten kiezen hoe je dit communiceert en wat mensen van je te zien krijgen. Je laat makkelijk een spoor achter op Facebook, Twitter en LinkedIn; wees je hiervan bewust. Je imago is simpelweg het verstevigen en het consistent uitdragen van je sterke punten, op een manier die je onderscheidt van de rest. Je wilt immers opvallen.<\/p>\n

    Weet wat je wilt: voor jou als sollicitant of freelancer zijn er veel andere gegadigden of concurrenten. Bij het solliciteren via LinkedIn is het cruciaal dat je weet wat jouw talen\u00adten en toegevoegde waarde zijn. Weet welke oplossing jij bent voor welk probleem. En vertaal dit naar (een) functie(s) in (een) voor jou relevante branche(s); dat is een uitstekende basis.<\/p>\n

    Om dit voor jezelf in kaart te brengen kun je (zelfhulp)boeken raadple\u00adgen en tests doen, of een loopbaancoach in de arm nemen.<\/p>\n

    *overgenomen uit het boek ‘Solliciteren via LinkedIn<\/a>‘<\/p>\n

    Lees meer tips van het expertpanel van recruiters en headhunters in het online artikel ‘Personal branding: zo pak je dat aan<\/a>‘.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Als je veel concurrentie op de arbeidsmarkt hebt, moet je je onderscheiden. Bijvoorbeeld door duidelijk te maken wat je expertise is: Personal Branding<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[33,32,278],"class_list":["post-2739","post","type-post","status-publish","format-standard","hentry","category-pers-en-publicaties","tag-intermediair","tag-pers","tag-personal-branding"],"acf":[],"yoast_head":"\nPersonal branding: zo verkoop je jezelf in 9 stappen<\/title>\n<meta name=\"description\" content=\"Als je veel concurrentie op de arbeidsmarkt hebt, moet je je onderscheiden. 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