{"id":4005,"date":"2019-01-16T10:10:34","date_gmt":"2019-01-16T09:10:34","guid":{"rendered":"https:\/\/recruit2.com\/nl\/?p=4005"},"modified":"2021-04-05T01:23:35","modified_gmt":"2021-04-04T23:23:35","slug":"onzin-functietitels-of-nieuwe-banen","status":"publish","type":"post","link":"https:\/\/recruit2.com\/nl\/pers-en-publicaties\/onzin-functietitels-of-nieuwe-banen\/","title":{"rendered":"Chief Happiness en Java-uitblinker: onzin functietitels of nieuwe banen?"},"content":{"rendered":"<p><strong>Een bedrijf dat een beetje met de tijd wil meegaan, kan tegenwoordig niet zonder een &#8216;social media rockstar&#8217; of &#8216;conversation manager&#8217; in z\u2019n personeelsbestand. Zijn deze baannamen slechts oude wijn in nieuwe zakken, of zijn er werkelijk nieuwe functies bijgekomen?<\/strong><\/p>\n<p>Een interview met Jacco Valkenburg door NU.nl Economie:<\/p>\n<p>&#8220;Oh, daar heb je weer zo\u2019n bedrijf&#8221;, denkt interim recruiter Jacco Valkenburg regelmatig. Hij zit al 22 jaar in het vak en is geen fan van fantasietitels en wildgroei aan dierennamen als &#8216;salestijger&#8217;, &#8216;spin in het web&#8217;\u00a0of &#8216;duizendpoot&#8217;\u00a0in vacatureteksten.<\/p>\n<p>&#8220;Om technische redenen is ook het niet handig om fantasietitels te gebruiken. Niemand zoekt naar vacatures voor &#8216;Java-uitblinker&#8217;, of &#8216;praatjesmaker&#8217;\u00a0voor een pr-medewerker, dus je vacature wordt slecht gevonden.<\/p>\n<p>Maar als een werkgever een leuk bedrijf wil zijn, kunnen hippe benamingen daar wel bij passen. Die titels versterken dan het imago van een bedrijf&#8221;, zegt Valkenburg.<\/p>\n<p>Lees het hele <a href=\"https:\/\/www.nu.nl\/werk\/5678069\/chef-happiness-en-java-uitblinker-onzintitels-of-nieuwe-banen.html\" target=\"_blank\" rel=\"noopener noreferrer\">artikel op NU.nl<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Een bedrijf kan tegenwoordig niet zonder een &#8216;social media rockstar&#8217; of &#8216;conversation manager&#8217; in z\u2019n personeelsbestand. 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