{"id":4143,"date":"2019-05-11T13:12:36","date_gmt":"2019-05-11T11:12:36","guid":{"rendered":"https:\/\/recruit2.com\/nl\/?p=4143"},"modified":"2019-05-11T13:13:59","modified_gmt":"2019-05-11T11:13:59","slug":"linkedin-facebook","status":"publish","type":"post","link":"https:\/\/recruit2.com\/nl\/pers-en-publicaties\/linkedin-facebook\/","title":{"rendered":"LinkedIn gaat steeds meer op Facebook lijken"},"content":{"rendered":"

Sinds een paar weken is het ook op\u00a0LinkedIn\u00a0mogelijk te reageren met een hartje, lampje, applaus of nadenkende emoticon. Het sociale netwerk gaat met deze nieuwe functies langzaam Facebook achterna. Verliest het zo niet het zakelijke karakter?<\/strong><\/p>\n

\u201eDe nieuwe functies zijn gebaseerd op de reacties die onze leden het vaakst onder berichten uit hun netwerk plaatsen\u201d, legt Marcel Molenaar, hoofd Benelux van\u00a0LinkedIn\u00a0uit. \u201eAlleen een duimpje omhoog is niet altijd genoeg. En het is een succes, want we zien dat ze meteen heel vaak worden gebruikt.\u201d<\/p>\n

Naast nieuwe reacties biedt\u00a0LinkedIn\u00a0steeds meer mogelijkheden om video\u2019s te delen. Logisch, vindt\u00a0LinkedIn-expert\u00a0Jacco Valkenburg. \u201eAlles wordt\u00a0visueler. Facebook en\u00a0Instagram\u00a0lopen voorop,\u00a0LinkedIn\u00a0moet er wel achteraan.\u201d Keijzer is het daarmee eens. \u201eVooral jongeren zijn erg gericht op video.\u201d Maar ze ziet ook dat veel bedrijven ermee worstelen. \u201eHet aantal bureautjes dat organisaties helpt met het maken van filmpjes, schiet als paddenstoelen uit de grond.\u201d<\/p>\n

Valkenburg denkt dat\u00a0LinkedIn\u00a0video ook inzet om meer bezoekers naar de website te trekken. \u201eEen gemiddelde gebruiker kijkt nu maar een paar keer per maand op de website. Naar Facebook gaan gebruikers meerdere keren per dag.\u201d Hier zit ook wel een risico in voor al te actieve gebruikers, waarschuwt Valkenburg. \u201eOmdat mensen minder vaak op\u00a0LinkedIn\u00a0kijken, ligt de irritatiegrens bij te lager dan op Twitter of Facebook. Ik zou zeker niet vaker dan een keer per dag iets plaatsen.\u201d<\/p>\n

Lees het hele artikel in DFT Geld van zaterdag 11 mei 2019<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Sinds kort kun je op LinkedIn reageren met een hartje, lampje, applaus of nadenkende emoticon. Het sociale netwerk gaat met deze nieuwe functies langzaam Facebook achterna. Verliest het zo niet het zakelijke karakter?<\/p>\n","protected":false},"author":4,"featured_media":4144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[163,24,396],"class_list":["post-4143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pers-en-publicaties","tag-facebook","tag-linkedin","tag-sociale-netwerk"],"acf":[],"yoast_head":"\nLinkedIn gaat steeds meer op Facebook lijken<\/title>\n<meta name=\"description\" content=\"Op LinkedIn kun je reageren met een hartje, lampje, applaus of nadenkende emoticon. 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