‘Social media’

Employer Branding – Who Is Your Company’s Professional Friend-Maker?

If your organization is planning a Social Media recruiting initiative, you may have started thinking about what tools to use.  But you should really begin with the goal.  What do you expect to gain from using Social Media, be it for marketing, PR, or Recruiting?  Who is the target audience that you want to attract?  […]

YouTube campaign: Search for the World’s Greatest Salesperson

A great social recruiting campaign was launched on 28 March by Ogilvy on their YouTube channel: http://www.youtube.com/ogilvy. They are looking for the Worlds Greatest Salesperson. The task is to make a video, selling a red brick and if they think you’re the best you can win a trip to Cannes, a three-month paid fellowship — […]