With more than 4.8 million employees in over 130 occupations and annual sales in the hundreds of billions of dollars, handicraft (handwerk) is a heavyweight in the German economy. There is hardly any area of life where we could do without the skills and know-how of artisans and craftsmen. Which makes it more attractive then […]
There are very restricted possibilities of advertising at Swiss universities. Therefore McKinsey in Switzerland looked for an unusual way of communicating and at the same time reach as many persons as possible. They found the solution in producing a pencil with an overly long eraser attached to it. On the pencil the message was inscribed: […]
…went probably something like this:
I was looking for good metaphors related to Recruitment and Employer Branding recently. I considered using a metaphor about hunters and farmers for this purpose. For example talking about variation in crops, planting, watering, fertilizing, amount of sunlight, harvesting, etc. But it is really striking how good an analogy can be made between Recruitment and […]
Every week I post a recruitment video or presentation on the Global Recruiting Roundtable blog. This week: What are the most common reasons given by companies not wanting to do business with agency recruiters? Here’s a top 10 … Important: Corporate Recruiters are asked NOT to watch this video. You can get the wrong impression […]