Professional Job Advert Writing
You know the situation: you have a great job opening, but the right candidates aren’t applying. In today’s job market, engaging talent is more challenging than ever. Candidates have plenty of options, and competition is fierce.
So how do you grab their attention?
The answer lies in the power of your job advert. With the right words, even the most content professionals can become curious about your organisation.
Do you want to…
- Reach and attract the right candidate, even if they aren’t actively looking?
- Consistently generate more high-quality applications?
- Strengthen your employer brand with an authentic, engaging tone?
- Recruit more inclusively while complying with all relevant regulations?
- Fill vacancies faster with a selection of the best available candidates?
The science behind compelling job adverts
Successful recruitment isn’t about luck or gut feeling. It’s a specialised field, backed by solid research and proven principles. Recent research shows that 70% of job seekers drop off when faced with a job advert that is just a long list of requirements. In contrast, job adverts that highlight development opportunities and company culture see 40% more responses.
LinkedIn data reinforces this: using inclusive language can increase the reach of your job advert by 30%. These scientific insights form the foundation of our approach. We combine this knowledge with years of hands-on experience to craft job adverts that truly work.
Our approach to writing effective job adverts
In recruitment, small details often make a big difference. That’s why we go beyond just listing job requirements and responsibilities. We delve into your organisation’s DNA, the team dynamics, and the challenges of the role. This holistic approach allows us to create job adverts that not only inform but also inspire and activate candidates.
The power of using the right words
An effective job advert is like a great conversation with your ideal candidate. It’s about striking the right balance between giving and taking, between professional and personal. We naturally incorporate your company culture, growth opportunities, and unique benefits into the text. This way, we create a narrative that resonates with your target audience and prompts action.
Expertise that truly makes a difference
Our experienced writers combine recruitment knowledge with copywriting expertise. They know exactly how to engage the right candidates. This results in:
- Strategic advice on the best job title
- Engaging introductions for social media
- Content tailored to your target audience
- SEO optimisation for maximum visibility
- Full compliance with current regulations
- Strong calls-to-action using neurocopywriting techniques
- Flawless spelling and grammar
- Inclusive language that appeals to everyone
What can you expect?
When we write your job advert, you get a complete service, including:
- Thorough preparation and an online intake meeting
- An initial draft using proven techniques
- Extensive feedback rounds (if needed)
- Expert content advice throughout the process
Our process: From intake to the perfect job advert
We believe in a thorough approach that starts with listening. After all, it’s impossible to write a great job advert from a vague job description. That’s why we never start writing (or rewriting) a job advert without an intake session.
During the intake, we explore your organisation, the role, and most importantly: the people behind the vacancy. We want to understand what makes the team special and what type of candidate would be the best fit.
After the intake, we conduct a detailed analysis. We research where your ideal candidates are, what motivates them, and how best to engage them. These insights form the foundation for a job advert that is not only easy to find but also compelling and effective.
With these insights, our experienced writers get to work. They combine proven techniques for job advert writing with your unique company story. The result? A job advert that:
- Immediately captures your target audience’s attention
- Clearly communicates what the role entails
- Presents your organisation authentically
- Encourages applications
What our clients say
“The preparation and intake were fantastic. The consultant immediately grasped the essence of our organisation, resulting in a job advert that struck exactly the right chord.” – Heleen J., Hiring Manager
“Since having our job adverts professionally written, we’ve seen a clear increase in the quality of applications. The texts speak directly to the right audience.” – Mark V., Recruitment Manager
“The team understood exactly what we were looking for. Their expertise in job advert writing has helped us attract the right candidates, even for hard-to-fill roles.” – Linda K., HR Director
Frequently asked questions about job advert writing
How long does the process take?
We usually deliver your text within 3-5 working days. If needed, we can often expedite the process. Get in touch to discuss options.
What makes Recruit2 different?
Our combination of hands-on recruitment expertise, SEO knowledge, and neurocopywriting skills ensures that our job adverts aren’t just well-written but also deliver real results.
Do you also write international job adverts?
Yes! We regularly write English-language job adverts and can also provide them in other languages.
Do you offer training in this area?
Absolutely. Learn everything about writing truly effective job adverts in our one-day training. We cover all aspects: from intake and compelling writing to optimisation.
Ready to get started?
Want to attract the right candidates with a compelling job advert? For just €497, you’ll receive a professionally written job advert, optimised for more quality applications and faster hires.
Get in touch with Jacco Valkenburg at +31 6 2825 7098 or email jacco@recruit2.com. We’re ready to help you craft a powerful job advert for your organisation.