Recruitment

Advanced sourcing: diversity recruiting (tip #2)

Search engines are not very intelligent and therefore it is often difficult to find what you are looking for. Every Recruiter is by now familiar with boolean search commands but another tactic or approach can yield dramatic results. In this series of advanced sourcing tips for Recruiters, I show some well-known and lesser-known search techniques […]

HOW TO: advanced sourcing techniques for recruiters

Sourcing refers to the identification and uncovering of candidates (or talent) through proactive recruitment techniques. All articles will contain some lesser-known search techniques and strategies that go beyond the standard Boolean searches.

80% of all companies use Social Media to recruit

Is recruiting via social media effective? And how do you determine wether those efforts are succesful? That’s the question being asked as more and more businesses are investing in increasing amounts of social media recruiting.  With no standard means of measurement, there’s a wide variety of goals and metrics used to define the ROI of […]

Creative campus recruiting and direct marketing

There are very restricted possibilities of advertising at Swiss universities. Therefore McKinsey in Switzerland looked for an unusual way of communicating and at the same time reach as many persons as possible. They found the solution in producing a pencil with an overly long eraser attached to it. On the pencil the message was inscribed: […]

1:1 direct job marketing

Experienced security personnel is hard to find these days. Only a few specialists can fulfill this narrow job profile and they tend to work ln the border patrol or as airport police. That’s why Shield Security came up with a unique tool: the Jobcase. This custom-built briefcase contains a recruitment message, written in steel letters. […]