I really enjoy creative guerrilla marketing techniques in Recruitment. The next case comes from Jung von Matt who were looking for Art Directors. To find them they used Trojan horses: 15 well-known photographers. They show their work regularly to the best creative agencies. So they integrated small job ads in their portfolios. For example as […]
A very creative way to search for new talented Art Directors: Put your job offer into the dummy text on lipsum.com and let the creatives copy your job offer in their layouts.
To attract staff to IKEA’s mega store in Sydney, a creative agency came up with idea of inserting career instructions placed inside the famous IKEA flat packs. Customers literally delivered the mailer to themselves. They could then also share it with friends and family.