‘guerilla’

Selection 2.0: The Social Interview Case Study

You are most likely using social media for recruiting. And, according to many surveys, you are probably also using it for pre-screening applicants. But are you also using it for the selection of candidates? Digital Advertising Agency R/GA wanted to try a new kind of job interview: The Social Interview. They asked summer internship candidates […]

Creative campus recruiting and direct marketing

There are very restricted possibilities of advertising at Swiss universities. Therefore McKinsey in Switzerland looked for an unusual way of communicating and at the same time reach as many persons as possible. They found the solution in producing a pencil with an overly long eraser attached to it. On the pencil the message was inscribed: […]

1:1 direct job marketing

Experienced security personnel is hard to find these days. Only a few specialists can fulfill this narrow job profile and they tend to work ln the border patrol or as airport police. That’s why Shield Security came up with a unique tool: the Jobcase. This custom-built briefcase contains a recruitment message, written in steel letters. […]