Business game: L’Oréal Brandstorm
The annual L’OREAL Brandstorm competition is a highly prestigious and closely watched event among the international marketing community. Since its inception in 1993, almost 43.000 students have taken the challenge which essentially revamps international L’OREAL brands. In 2009, over 6.200 students participated, spanning 200 universities and 36 countries. L’Oréal invites students from all around the […]