So you don’t have a Facebook Fan Page yet? And you don’t have a LIKE button on your Career Site or Job Pages? Think again. Here are 10 quick facts you should know about consumer behavior on Facebook.
[slideshare id=9179515&doc=facebookreportfinal2011-110908120345-phpapp01]
10 Facebook facts that matter
- 52% of Americans over 18 spend at least one hour a week on Facebook
- People interact with their favorite brands on Facebook far more than other social networks
- Engagement is real: 78% of people who “like” brands on Facebook like fewer than 10 brands
- 58% of users “like” a brand because they are a customer
- Most fans “interact” with brands, primarily through reading brand’s posts and newsfeeds
- 76% of people have never “un-liked” a brand
- 56% of fans say they’re more likely to recommend a brand to a friend after becoming a fan
- 51% of fans say they’re more likely to buy a product since becoming a fan
- 45% of Facebook users’ time is spent in the newsfeed
- 69% of Facebook users want to hear from some brands more than others
Convinced? Looking for inspiration about Facebook marketing? This infographic contains 64 techniques for innovative Facebook marketing campaigns:
