Employer Branding

AdLove: the innovative idea to recruit passionate talent for advertising

The advertising agency TBWA Istanbul devised an innovative recruitment process to select five students. For the past 10 years, TBWA\ISTANBUL chose their interns after a 3 day selection process. For the first time this year, the agency used EEG technology to measure the emotions of more than 500 candidates when viewing advertisements to find fans […]

How can the recruitment advertising industry make the most of Google+?

Given the competitive nature of the recruitment industry, most recruiters are already aware of the fact that they need to make the most of social networking sites in order to remain competitive and generate favourable results for their clients. Despite, many recruiters being aware of the majority of social networking sites, many recruiters are either […]

LinkedIn Talent Brand Index explained and discussed

Is this index a smart sales tool for LinkedIn Account Executives to sell more professional solutions, such as career pages and jobs, that should be ignored? Or a free and reliable way of scoring your Employer Brand against industry peers that makes other (expensive) surveys obsolete?

Does Social Recruitment Monitor rank the best pages?

No, but the new Social Recruitment Monitor does contain an interesting list of Facebook Career Pages from the Top 200 firms in the world. According to its press release: The Social Recruitment Monitor is the world’s first online tool to accurately measure and rank the social media recruitment activities of employers on social media channels […]

Craftsmen, more attractive then you think [Recruitment Campaign]

With more than 4.8 million employees in over 130 occupations and annual sales in the hundreds of billions of dollars, handicraft (handwerk) is a heavyweight in the German economy. There is hardly any area of life where we could do without the skills and know-how of artisans and craftsmen. Which makes it more attractive then […]

10 facts why Facebook matters for Employer Branding

So you don’t have a Facebook Fan Page yet? And you don’t have a LIKE button on your Career Site or Job Pages? Think again. Here are 10 quick facts you should know about consumer behavior on Facebook.

80% of all companies use Social Media to recruit

Is recruiting via social media effective? And how do you determine wether those efforts are succesful? That’s the question being asked as more and more businesses are investing in increasing amounts of social media recruiting.  With no standard means of measurement, there’s a wide variety of goals and metrics used to define the ROI of […]

What makes people want to follow a brand? [Infographic]

Without a doubt, a positive online brand experience creates loyal customers and potential candidates. As several studies have discovered, the majority of consumers who engage with a brand in the digital space – whether by participating in a contest or by ‘liking’ a brand on Facebook – tend to not only purchase the products, but […]

Refer a friend and get $10,000 and a year’s supply of beer

I love creative recruitment campaigns! And Hipster, a tech start-up in San Francisco, has been successful in attracting promising Mobile Engineers and Ruby Engineers, coming from companies like Google, Twitter, SalesForce, Oracle and AOL, to its company with a great referral campaign and an special attention-getting offer; $10,000 in cash and a year’s supply of […]