What makes people want to follow a brand? [Infographic]

Without a doubt, a positive online brand experience creates loyal customers and potential candidates. As several studies have discovered, the majority of consumers who engage with a brand in the digital space – whether by participating in a contest or by ‘liking’ a brand on Facebook – tend to not only purchase the products, but also make recommendations to their friends and family.

Click on the infographic to learn more. Via Column Five for Get Satisfaction