Employer Branding

Refer a friend and get $10,000 and a year’s supply of beer

I love creative recruitment campaigns! And Hipster, a tech start-up in San Francisco, has been successful in attracting promising Mobile Engineers and Ruby Engineers, coming from companies like Google, Twitter, SalesForce, Oracle and AOL, to its company with a great referral campaign and an special attention-getting offer; $10,000 in cash and a year’s supply of […]

Creative campus recruiting and direct marketing

There are very restricted possibilities of advertising at Swiss universities. Therefore McKinsey in Switzerland looked for an unusual way of communicating and at the same time reach as many persons as possible. They found the solution in producing a pencil with an overly long eraser attached to it. On the pencil the message was inscribed: […]

Bad Idea: Companies creating Personal Profiles on LinkedIn

Lately I noticed a fast growing trend that companies are creating personal (user) profiles on LinkedIn and start connecting with people and joining groups. As an owner of a large Recruiter group on LinkedIn, Recruitment Consultants with over 64.000 members, I’ m getting 100+ requests per day to join. More and more of these requests […]

1:1 direct job marketing

Experienced security personnel is hard to find these days. Only a few specialists can fulfill this narrow job profile and they tend to work ln the border patrol or as airport police. That’s why Shield Security came up with a unique tool: the Jobcase. This custom-built briefcase contains a recruitment message, written in steel letters. […]

Facebook Like for recruiting?

The Facebook Like button was released 1 year ago and has been a great success. According to Facebook, 10.000 new websites are adding this social tool every day. More than 2.5 million websites have integrated with Facebook, including 80% of U.S. Top 100 websites and over 50% of comScore’s Global Top 100 websites. The result […]

Show, share and find workplaces

I recently wrote about the importance of work location and showing your workplace on your (career)site. Transparency is everywhere, except when it comes to workplaces. Because people spend a lot of time at work it’s important to find a nice workplace. And for this, you want to taste the workplace experience. But corporate websites and […]

Claim your LinkedIn Company Page

Have you claimed your LinkedIn Company Page yet? It’s an easy way for job seekers to be informed about the latest news and developments within your company and, moreover, when you post vacancies they are the first to know about it. Below is a roadmap to do this. But before you start, you must meet […]

Work Location, Work Location, Work Location

Often people say that location is the most important thing for a business. Then, the most important things is… location. And so on. There are many different reasons why location is important to a business and attracting the right staff is one of them. For many people the work location is an important criteria when […]

Everything you wanted to know about Facebook

This infographic (and presentation) is all about Facebook statistics and it shows a demogrpahic breakdown by continent, macro-area and countries of the 596,371,760 users worldwide. [slideshare id=6604893&doc=facebook2011-110117151818-phpapp01]

Will this be the busiest recruitment day of the year 2011?

Yes, at least according to a 2007 survey of 1,500 UK employees, by jobboard Jobsite. The majority of employees said they would begin their hunt on the first Monday of the New Year. In fact 42 per cent of people were planning to look for a new job in January. So today, Monday 3 January […]