Executives now challenging HR and Marketing for responsibility of the Employer Brand strategy In an era of social media dominance where employer branding continues to develop around the world, HR and Marketing are now being challenged by Executives for control of the Employer Brand strategy in new survey findings from Employer Brand International. The global […]
In China, practically all companies are at high risk of losing one out of every five employees in their race for better opportunities and a better future. Research has shown that 20% of employees in China intend to leave their employer within a year. That is twice as much as in most other countries. As […]
So you don’t have a Facebook Fan Page yet? And you don’t have a LIKE button on your Career Site or Job Pages? Think again. Here are 10 quick facts you should know about consumer behavior on Facebook. [slideshare id=9179515&doc=facebookreportfinal2011-110908120345-phpapp01]
On 20 April 2009 we created the Twitter account @Recruitmentjob to inform you about you the latest global news, blogs, tips, training & jobs for Recruiters. It’s a microblog that aggregates links about Employer Branding, e-HRM, Recruitment & Selection news, articles and blogs from around the world. Messages come from the major news sources and […]
The Dutch horticulture industry faces the challenge to recruit 10.000 employees every year, which has proven to become more dificult every year. A poor brand preception of this industry is the underlying problem which is the reason why the industry created a multimedia branding campaign, aimed at students 16 to 24 years old (all levels), […]
The aim of Fairfax Employment Marketing Awards (FEMA) is to recognise and reward creative and effective employment advertising and excellence in the field of recruitment in Australia. The winners of the FEMA 2010 awards have been announced and the winner of the Best Single Campaign and Best Corporate Career site goes to Energex. Energex: The […]
The aim of Fairfax Employment Marketing Awards (FEMA) is to recognise and reward creative and effective employment advertising and excellence in the field of recruitment in Australia. The winners of the FEMA 2010 awards have been announced and the winner of the Best Single Campaign and Best Corporate Career site goes to Energex. Energex: The […]
Before getting to my five thesis, two tiny mental games: If you envision an image of a company is assembled by its Product-, Employer- and finally its Company Brand and you would consider the Company Brand and/or the Product Brand gone; what will remain? The Employer Brand. Try this evaluation with companies, such as Amazon, […]
Imagine that you are looking for a new job. You do your orientation, create a preference list and make a few calls for more information. Strong possibility that within no time your mailbox is crammed with brochures. All nicely decorated. All with beautiful pictures. All nicely pressed. All A4. Nothing wrong with that. But not […]
If your organization is planning a Social Media recruiting initiative, you may have started thinking about what tools to use. But you should really begin with the goal. What do you expect to gain from using Social Media, be it for marketing, PR, or Recruiting? Who is the target audience that you want to attract? […]